1.) My talents range from my ability to lead and manage big projects. This product has brought out my creative side regarding finding an idea that is original in the industry Im trying to make it in. My aspirations for this company is to build up a company founded on the belief of providing information to assist fellow vegan consumers.
2.) The product I'm offering is an app that essentially allows the consumer to access information on products and whether or not they are vegan friendly. A perk of the app is there is also a location setting where individuals can locate restaurants and grocery stores that offer vegan friendly products.
3.) The demographic my product is trying to reach would be a much more younger crowd. Vegan products seem to be huge in areas such as, Northwest, Northeast and the southwest.
4.) Customers will actually need this app due to the importance of knowing which products are vegan friendly and having the access to a location type app that will make it easier for people out and about wanting to find a vegan friendly place to eat.
5.) What sets me apart from other similar ideas is that we offer the app that most websites lack and have an extensive data system that contains information regarding nutrition that vegan consumers lack right now.
These 5 elements are completely necessary for the assistance in idea. After reading all the feedback I have received for my idea I have come to the conclusion that all my feedback is centered around the brand and the image I sell to the consumer. I need to first have a title that not only represents what my brand is all about but also attracts interest in my idea.
Feedback Memo:
Brand Importance: Have to properly market my product. Im doing a better job at this by thinking of a name called Veganfi.
Location : The location is extremely important for my product. By being a primarily vegan product it helps being centrally located in a population that is focused on the green type lifestyle.
Revenue: My product is going to start off as a free app and slowly rise up to .99 cents after a testing stage.
Focusing on specific demographic: I originally thought this idea would be range from 18-50, but as I ask around and presenting my idea it seems as if this idea will be primarily aimed at mid 20's demographic.
Marketing: I'm aiming at presenting my idea to various companies that are associated with vegan friendly food, such as grocery chains.
Patrick,
ReplyDeleteI think this is a great idea and I think it could be very helpful for vegan eaters. One suggestion is to maybe add a scanner into your app. That way customers can easily scan a food item and see all the ingredients and decided whether they can eat it or not. I personally am not vegan, but I can se how this app would be be very useful for some.
Here is my post: http://shainaent3003.blogspot.com/2016/03/idea-napkin-no-2.html
Hi Patrick,
ReplyDeleteNeat idea! I bet some vegan people could really use this. I wonder if there are any apps out there like your idea already. Maybe targeted towards vegetarians. The scanning function would be really cool. A cool idea would also be to have your app read the nutritional levels of your customers since vegans could really use that. Don't know how you'd you do that technology wise, but it would be really cool. Anywho, my idea napkin is on a service targeted to support survivors of revenge porn. Here's the link if you want to check it out: http://cassandrathe.blogspot.com/2016/03/idea-napkin-no-2.html
Patrick, I think this idea is very helpful in determining where vegans can possibly eat or what they eat. In an age where nutrition is extremely important, especially to vegans, it’s important that an app like this exists so people can buy products at ease knowing it’s safe to eat for their lifestyle. Overall, I think I can see this app becoming very popular among younger crowds and especially the regions you listed. I do think you can shorten the name to ViFi, so it looks closer to WiFi. I hope this helps and feel free to look at my idea and tell me what you think. http://jacobembuscado.blogspot.com/2016/03/idea-napkin-no-2.html
ReplyDeletePatrick,
ReplyDeleteAlthough I am not a vegan, I have a daughter that is trying it on for size so this interested me. I know that apps are great and I personally have the app - Seafood Watch - which I really like. They've redesigned their app making it easier than ever to get the latest recommendations for seafood and sushi, learn more about the seafood you eat, and locate or share businesses that serve sustainable seafood.
I am not sure I would focus on just the young people - because my daughter is playing around with vegetarianism, I looked up some statistics recently. 59 percent are female; 41 percent are male.
42.0 percent are age 18 to 34 years old; 40.7 percent are 35 to 54; and 17.4 percent are over 55. So, basically 60% are over 34. That's a huge number you would be missing out on if you marketed it just to the young, plus, you have a huge female demographic to engage as well.
You can see what my idea is by checking out this link.
Patrick,
Although I am not a vegan, I have a daughter that is trying it on for size so this interested me. I know that apps are great and I personally have the app - Seafood Watch - which I really like. They've redesigned their app making it easier than ever to get the latest recommendations for seafood and sushi, learn more about the seafood you eat, and locate or share businesses that serve sustainable seafood.
I am not sure I would focus on just the young people - because my daughter is playing around with vegetarianism, I looked up some statistics recently. 59 percent are female; 41 percent are male.
42.0 percent are age 18 to 34 years old; 40.7 percent are 35 to 54; and 17.4 percent are over 55. So, basically 60% are over 34. That's a huge number you would be missing out on if you marketed it just to the young, plus, you have a huge female demographic to engage as well.
Please check out my link at
http://lindayahn.blogspot.com/2016/02/secondshot-at-idea-napkin-week9-you.html