1.) The biggest surprise to me in the reading was by far the different methods used for research. Also was fascinating to see that companies still use antiqued methods such as surveying via mail, which you would think with all the advancements in technology would eliminate this.
2.)I struggled understanding the tables used to explain certain techniques. I also found the sales philosophy to be somewhat confusing in terms that it could be simply one philosophy rather than two separate.
3.) Is the advancement of marketing that important for a successful venture. Second how much is dependent upon market segmentation?
4.)Honestly looking at the reading I don't find myself disagreeing with anything the author talked about.
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