Week 11 Reading Reflection

1.) I found this reading to be rather interesting the sense that it talked about innovation strategy and its importance among business ventures.
2.) I didn't find much of the reading to be confusing, but did struggle a little bit with understanding the demand push.
3.) If I could ask two question to the author I would ask if you had a take on innovation map what would be your view as to whether or not the info is correct. My second question is disruptive innovation does it play a major role in start up business ventures?
4.) I wouldn't necessarily say I disagreed with anything the author had to say, but his views on change were somewhat iffy and could be debated as to not being accurate.