Week 11 Reading Reflection

1.) I found this reading to be rather interesting the sense that it talked about innovation strategy and its importance among business ventures.
2.) I didn't find much of the reading to be confusing, but did struggle a little bit with understanding the demand push.
3.) If I could ask two question to the author I would ask if you had a take on innovation map what would be your view as to whether or not the info is correct. My second question is disruptive innovation does it play a major role in start up business ventures?
4.) I wouldn't necessarily say I disagreed with anything the author had to say, but his views on change were somewhat iffy and could be debated as to not being accurate.

Amazon Whisperer

- My revenue drivers are the revenue built from corporate partnerships with grocery chains and restaurants.

- The next thing that my customers would want would be a service that provides you the possibility to order say groceries or food from restaurants via the app.

-This would allow my customers to instead not only be able to locate certain vegan friendly restaurants/ grocery stores, but also have the option to order pick up or even deliver.

-My product is a something that can't be found on amazon .

Growing My Social Capital

1) One person must be a domain expert in your industry.
The domain expert I found was Vegan Restaurant Finder. I was able to email this company, but couldn't arrange a time to talk on the phone so I continued emailing back and forth. This company is essentially what I want to implement in my app, but lacks the nutritional information on certain foods. Through email I was able to find out how they are able to make a profit and what they recommended me doing to improve my idea. I was told to incorporate a system that allows for consumers to recommend places that are relatively small that offer vegan friendly food. Essentially allowing  a sharing aspect using forms of social media.

2.) One person must be an expert on your market.
The expert on my market is The Vegetarian Resource Group. I originally had no idea where to look so I googled my market and found this group. I went ahead and emailed and was lucky enough to get a number of someone that worked there. The information they told me was pretty much what was already on their page, but they did tell me their initiative of educating on veganism and the issues related to health. 

3) One person must be an important supplier to your industry.
I contacted McDaniel Nutrition Therapy as a way to learn how my app can go about garnering information on food products. I simply contacted this company due to my knowledge of nutritionist in Missouri( used to live there). I was not able to reach the company via phone so I sent a email and heard back a couple days later. I was told plain and simple that in order to gain the information regarding certain foods is by looking at research done and incorporating that into determine whether or not a product is vegan. They also mentioned that now with all the technological advances that gaining information is accessible by many other sources. 
Finally: Reflect
This experience helped me learn a lot about what I need to go moving forward on my business venture. I was nervous at first to contact all these individual companies, but learned after talking to all my experts that I don't need to be nervous and that any questions I had they would discuss and help me better understand.

Week 10 Reading Reflection

1.)This reading very much reminded me of accounting and the information learned in that course. Was very much surprised to see it in the reading.

2.) The information was not really confusing to me since I had taken a class that provided similar information.

3.) Is it necessarily required to have a familiar background with accounting before starting a business venture. Also why does such a small percent of patents turn out a profit?

4.) I wouldn't say there wasn't anything wrong in this reading, but do find the information to seem discouraging to those seeking to make it with certain patents. Also I understand the reasoning behind this reading, but is it that important for an entrepreneur to have this complete knowledge.

Elevator Pitch No.3 Week 10

1.)Video:
https://youtu.be/4V9kifyzWKs

2.) What stood out to me as I read reviews was the importance of my appearance. I have generally just worn simple clothing i.e. t-shirt, which I have immediately changed that trend and in this video appear to be more professional. Also I need to slow down, which is something that has been pointed out numerous times.

3.) I have altered all my faults from before meaning my appearance and my speaking technique. Instead of mumbling random things for my idea I directly get to the point.

Week 9 Reading Reflection

1.) The biggest surprise to me in the reading was by far the different methods used for research. Also was fascinating to see that companies still use antiqued methods such as surveying via mail, which you would think with all the advancements in technology would eliminate this.
2.)I struggled understanding the tables used to explain certain techniques. I also found the sales philosophy to be somewhat confusing in terms that it could be simply one philosophy rather than two separate.
3.) Is the advancement of marketing that important for a successful venture. Second how much is dependent upon market segmentation?
4.)Honestly looking at the reading I don't find myself disagreeing with anything the author talked about.

Idea Napkin 2 Week 9

1.) My talents range from my ability to lead and manage big projects. This product has brought out my creative side regarding finding an idea that is original in the industry Im trying to make it in. My aspirations for this company is to build up a company founded on the belief of providing information to assist fellow vegan consumers.
2.) The product I'm offering is an app that essentially allows the consumer to access information on products and whether or not they are vegan friendly. A perk of the app is there is also a location setting where individuals can locate restaurants and grocery stores that offer vegan friendly products.
3.) The demographic my product is trying to reach would be a much more younger crowd. Vegan products seem to be huge in areas such as, Northwest, Northeast and the southwest.
4.) Customers will actually need this app due to the importance of knowing which products are vegan friendly and having the access to a location type app that will make it easier for people out and about wanting to find a vegan friendly place to eat.
5.) What sets me apart from other similar ideas is that we offer the app that most websites lack and have an extensive data system that contains information regarding nutrition that vegan consumers lack right now.
These 5 elements are completely necessary for the assistance in idea. After reading all the feedback I have received for my idea I have come to the conclusion that all my feedback is centered around the brand and the image I sell to the consumer. I need to first have a title that not only represents what my brand is all about but also attracts interest in my idea.
Feedback Memo:
Brand Importance: Have to properly market my product. Im doing a better job at this by thinking of a name called Veganfi.
Location : The location is extremely important for my product. By being a primarily vegan product it helps being centrally located in a population that is focused on the green type lifestyle.
Revenue: My product is going to start off as a free app and slowly rise up to .99 cents after a testing stage.
Focusing on specific demographic: I originally thought this idea would be range from 18-50, but as I ask around and presenting my idea it seems as if this idea will be primarily aimed at mid 20's demographic.
Marketing: I'm aiming at presenting my idea to various companies that are associated with vegan friendly food, such as grocery chains.