The opportunity for my app to flourish in our society is
great due to the rapid demand of vegan friendly food. This would help vegan
individuals find nutritional information in a quick manner unlike any app out
there. This app is also geographically perfect in the sense that there will be
a locator on the app that helps students or families to locate vegan friendly
restaurants and grocery stores. My Demographic honestly is vast in that
veganism is seen from a younger generation to an older mid forty age. Customers
are having a hard time locating an app that can assist them in any questions
regarding nutritional information. This app will be free at first, but
eventually in the long run would like to incorporate a delivery type system.
Customers will value this app because we are assisting them
in gaining the information of food products that are vegan friendly and also
locating places that offer these vegan friendly products. Students will love
this idea due to the assistance it provides for students worried about certain
foods they are eating. Our location will be based out of an office where Ill
have around 8-9 employees at the start and eventually increase in size over
time.
My peers gave me great feedback. They believed that my app was
something that would prosper in my market. This app is not seen in the market
now, which means I can further develop and lead my market. I did receive advice
on better marketing my app, which I am working on continuously everyday.
Hey Patrick!
ReplyDeleteI think this is a good idea. You did a great job recognizing a gap in the market and pursuing that hole. However, I have some concerns. How will you have enough capital to pay your 8-9 employees if you are providing this app for free? Be careful not to stretch yourself too thin at the beginning. I would try to implement this somewhere where vegan is popular, such as Los Angeles. Vegan is too specific and will not gain popularity in Gainesville. Keep up the great work man! Here is the link to my venture concept. http://adventuresofentrepreneurship.blogspot.com/2016/04/venture-concept-no2.html
Patrick,
ReplyDeleteI think Devan made some great points. While I do think Gainesville is a rather "hipster" town with a rapid growing trend of people becoming vegans, I do not know if these minority of individuals would be enough to make your business successful. Another way for you generate revenue rather than charging a fee for the app could be having restaurants pay you a fee to be placed on the app. This would create a win win situation for the both of you because you would be rewarded for bringing them more customers. I unfortunately did not do this assignment to be able to provide you with the link.
Hey Patrick!
ReplyDeleteI think you're right in saying that there's not many apps that target vegans, not any that I've heard of at least (then again, I'm not vegan). I think your approach to educate the audience is a smart one. I'm not familiar with the benefits of adapting a vegan diet, but if I was educated then I could decide whether or not to "convert" to it. It's a good way to bring in customers!